May 12, 2023 By YML Sundar Pichai said “AI” or “artificial intelligence” 37 times during his keynote address at Google I/O. Yes, rather sadly, we counted. Google I/O 2023 brought a bevy of intriguing updates that have the potential to impact digital product strategy for companies across all industries. …

YML partnered with Champion to evolve the iconic brand for a new generation. Fueled by product insights and strategy, the work exceeded every key metric. — Written by Michael Agombar Many times, we see a client’s data collection methods to be lacking, in which case we create analytic tracking plans. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc.

By Cari Cox, Senior Product Manager and Product Operations, YML Are we in a recession? I was one of 1.1 million people who Googled ‘recession for dummies’ today and I can confidently say I don’t know. Recession or not, every digital product leader is faced with the challenge of making…

By Hannah Reedy, Senior Product Manager, YML The world is still finding balance in a post-pandemic world that created a rapidly evolving landscape. Companies across the globe are expediting their digital business strategy transformations to serve their customers through digital-first experiences. …

By Shanky Munoth, Engineering Manager, YML Every consumer brand wants to crack the same code — create a digital experience that drives value for the user, and their business too. YML recently partnered with Polestar (Volvo), a Swedish electric car company, to rebuild and redesign the North American digital experience…

Listen to the newest episode of Y in the Valley featuring Leslie Witt, the Chief Product and Design Officer at Headspace. In the US alone, 1 in 5 adults (52.9 million people) experienced mental illness in 2020. The global lockdowns and pandemic amplified a mental health crisis of staggering proportions…

Over the next 10 years, McKinsey predicts that 1.2 billion people will be disrupted by technology. While new jobs are being created in advanced digital fields, existing jobs are ending with the rise of automation. What’s stopping employees from applying and filling new roles? …

It’s no secret that the way people work has drastically changed over the last year and a half. Even before the pandemic, companies were beginning to gravitate towards tools that fostered better creativity and remote collaboration. Figma has eliminated the need for a design team to have to sit in…

By Poojan Jhaveri, Group Product Manager, YML Did you know that 90% of all devices introduced in the last four years already use iOS 14? It will not be long before users upgrade to iOS 15. iOS, iPadOS & WatchOS Developer Betas are available starting today. …